Gustafsson & Sjögren


GoS Watches

Gustafsson & Sjögren, GoS Watches, is a partnership between the master bladesmith Johan Gustafsson and master watchmaker Patrik Sjögren. They first met during 2007 and soon realized that they both share a deep passion for their respective crafts and for the ancient Scandinavian craft tradition.

The process of handforging Damascus steel results in every forged piece containing patterns with a different character and personality. This means that every GoS watch is truly one of a kind and a piece of art.

Scandinavian traditional handcraft

Johan Gustafsson and Patrik Sjögren share a deep passion for their crafts and for the ancient Scandinavian craft tradition. Patrik and Johan also have similar design ideals and their teamwork comes naturally even though their respective crafts are very different in character. The Scandinavian craft tradition is included in all parts of the GoS concept from the presentation boxes, assecories such as knives and pens and naturally the watches themselves. Starting from 2015, GoS provide straps that are made from locally produced Moose-leather (Älg in Swedish).

Design with inspiration from Scandinavian history and nature

Scandinavian nature and history are a key sources of inspiration when Patrik and Johan designs the elements of the GoS watches. One example of this is the series Nordic Seasons, which shows the contrasts of the seasons in Scandinavia with one color scheme for each season. Another example is the Nordic Lights which has been used as inspiration for the Aurora watch. GoS has also revived ancient decoration patterns from the Viking ages and included it in the dials and other parts. The GoS watch hands has been designed with such patterns in mind and are handmade and handfinished by Patrik Sjögren.

Customized GoS watches

GoS also offers uniquely customized handcrafted watches in addition to the existing models. Customers can request patterns and colors based on the broad range of Damascus techniques shown in Johan Gustafsson´s knife production and previous GoS watches.